AfterGlobe
Creating the future of worry free and easy travel.
Vision
AfterGlobe is the go to app when planning a trip. Its trip planning platform serves as a one-stop destination for all the travel needs; exploring attractions, creating itineraries and buying tickets. Our content comes from multiple sources and includes famous tourist attractions, local activities, restaurants and popular events going on at the time of your travel. We partner with some of the best attractions in the cities and popular event ventures to make it easy for travelers to purchase attraction tickets, shows, theatre tickets and sports events through our app.
Background
We started with the desire to make it easy for people to plan travel. We created an online platform that moves beyond travel agents and still makes it possible for travelers to get the most out of their trip without spending hours on planning. It is an app that will organize a special trip for the customer.
Our Story
Throughout the journey, by using The Lean Startup methodology, the team was able to validate important hypotheses and go through pivots resulting in the creation of AfterGlobe. The team found a product that provides better customer proposition than other competing products to our customers. We further conducted MVPs that proves that AfterGlobe has potential as acting as an important product in the travel service market. There were many obstacles that the team tackled. We have identified technical challenges and validated functionality of the product by consulting experts. Other than functionality issues, the team has been experimenting on methods on how to attract customers and expand user base. In addition, we have intensely invested on creating the best user experience that satisfied potential customers.
Discoveries
Major decisions along the way
Working Model
The app went through one round of iteration with the team and three rounds with user testing. We gained a range of feedback, much of which centered around main features that all of the users felt the app should contain, such as: multiple trip members, more customization, transportation, hotel booking, and further control in general.
Market
Travel industry has a limited segment of people they can target. The luxury travelers are the largest group of customers, companies have been targeting. Most other groups are unable to travel due to limitation from their tight work schedule and financial status.
To differentiate ourselves from the market, AfterGlobe will primarily target travelers in the age range of 18-30. According to our research, younger travelers spend more on tourism than any other age group. They are also more willing to travel a longer distances and for longer times. We also found that younger people tend to travel more for educational and cultural experiences rather than seeking out a mere luxury vacation.
Pricing
We tried to stay away from having customers pay for our product as we do not want to discourage them whatsoever from using it. We have however included a possible premium feature for customers who get a lot of use from our product. Most of our revenue streams focus around having businesses pay for their presence on our product (receiving a percentage of sales through our app, paid promotions, pay for data), while also not discouraging them from trying our app either, as we are trying to appeal to them just as much as our everyday users in order to drive business.
How it works?
In order to create a customer profile, AfterGlobe will ask a few questions and use APIs such as Facebook to build a customer profile data. Furthermore, the application will gather database that relates to the customer profile by pulling in travel information from several APIs. The service will create a travel plan from the API database and customer profile. In addition, the more travel plans the user creates, the application will learn from the customer using AI and create suggestions through the suggestions engine.
